Chi.mp stands for "Content Hub & Identity Management Platform", but in fact it is much more
Chi.mp's service lets you register your own .mp domain and gives you a free Web site that serves as a hub for your content across the Web. Your chi.mp site also gives you one place to bring together and manage all your contacts in one "Ultimate Black Book". Chi.mp lets you own and define "digital you" and to share different versions of "digital you" with your selected contacts. More than a life-stream or an aggregator, chimp allows you to take control of how you share your self with the world.
With chi.mp, you own and control your identity, your content and your contacts. This is not the case with typical social networks.